we believe in...

"Work" lunches
Attention to detail
Quoting "Sex and The City" at least once a day
Company retreats (and treating ourselves!)
Summer Fridays


meet our team of all stars




Founded in 2008, SW PR SHOP is a boutique public relations firm based in Los Angeles. Specializing in the entertainment, interior design, travel + hospitality, and lifestyle space, our team serves as an integral resource and partner for building brand awareness and developing a successful public relations strategy that is custom made for each client’s needs.  

President Molly Schoneveld has over a decade of experience in the entertainment industry, beginning her public relations career at PMK/HBH (now PMK/BNC), where she worked with A-list talent, on Oscar campaigns for directors, producers and films, and served on the Sundance Film Festival team.

She co-founded SW PR SHOP in 2008 to offer a unique point of view that incorporates her entertainment industry roots, extensive knowledge of the media landscape, and passion for finely curated lifestyle and hospitality brands like Golden Door, where she has lead the PR efforts since their relaunch in 2013. She continues to form meaningful partnerships with synergistic brands, garnering top-tier media coverage, and bringing relevant celebrities, tastemakers and influencers to the property. She bridges the gap between entertainment and lifestyle, understanding the work that goes into building a personal brand with influence, and also how influencers can help build brands. Though she is well-versed in traditional public relations, Molly and her team have a very modern and creative approach.

Molly has built a solid reputation providing great attention and care to every client and has proven success in getting results. She has secured cover and feature stories in domestic and international publications, including Architectural Digest, Vogue, Vanity Fair, Veranda, InStyle, House Beautiful, Departures, The New York Times, Robb Report, Sunset, as well as numerous television segments with a national audience.  Molly's passion for hotels, interior design, and luxury lifestyle brands has made SW PR SHOP a leader in the lifestyle and travel PR space.





Kelsey is an LA-native (yes, they exist!) who graduated from USC Annenberg School for Communication and Journalism. After graduating, Kelsey worked in fashion PR before switching over to the personal publicity side of entertainment and joining the SW PR team in 2014. 

Kelsey is passionate about celebrating others, and is the lead on several of our personal PR clients. As the head of our Instagram team, Kelsey produces, curates, and executes content across all of our client’s social media accounts.

Kelsey has secured print features in national publications such as Cosmopolitan, Forbes, Health, Inc., Shape, and Women’s Health, amongst others, and works closely with popular lifestyle blogs including Byrdie, MyDomaine, Rue Magazine, The Everygirl, and The Zoe Report. 

When she’s not pitching clients or curating Instagram feeds, you can find Kelsey sipping a glass of wine, watching “Queer Eye” and planning her friend’s bachelorette parties. 


Nicole Pistotnik



Nicole Pistotnik is our publicity assistant, and has been an integral part of our team for the last two years. She graduated from the University of Miami, Coral Gables in 2016 with a major in Public Relations and minors in Marketing and Advertising. As a Los Angeles native, she is very familiar with and knowledgeable about the city and remains a true California girl at heart. 

An avid traveler all her life, Nicole has a natural interest in luxury hotels and dining at the hottest restaurants. She is always up-to-date with breaking entertainment news, and is our go-to girl for the latest in movies and television. Nicole is involved in all of our client accounts, working with various editors, journalists, and producers to coordinate the logistics for press with local and national print, broadcast and online outlets. She also assists with our clients' social media accounts, and manages our company Instagram. 

When she's not securing and coordinating press, you can find Nicole watching "Game of Thrones," playing the piano, and trying out a new "cleanse."