Founded in 2008, SW PR Shop is a boutique public relations firm based in Los Angeles. Specializing in the entertainment, interior design, hospitality, and lifestyle space, our team serves as an integral resource and partner for building brand awareness and developing a successful public relations strategy that is custom made for each client’s needs.
President Molly Schoneveld has over a decade of experience in the entertainment industry, beginning her public relations career at PMK/HBH (now PMK/BNC), where she worked with A-list talent, on Oscar campaigns for directors, producers and films, and served on the Sundance Film Festival team. In 2007, she left PMK to help launch her sister-in-law Rebecca Schoneveld Cheek's maternity line called Schone Maternity.
The line was enormously successful, being touted by O, The Oprah Magazine as "the really good guy of the month" for their dedication to fair labor factories and support of artisans across the globe. It was working with Rebecca that ignited Molly's entrepreneurial spirit, and while she loved the gratification of watching this new line prosper, she missed the diversity of working with more than one client. It wasn't long before she formed a partnership with former PMK/HBH colleague Jennifer Weaver to begin SW PR Shop.
For the last nine years, the two have built a solid reputation providing great attention and care to every client and have proven success in getting results. Molly took over the company two years ago when Jennifer's husband was transfered to Dallas, but the two remain close. Our services include strategic planning, media outreach, image enhancement, social media, crisis management, influencer branding and outreach, as well as consultation in the areas of branding, marketing, and special events.